challenge
As Best Cards set out to be the No. 1 credit card recommendation website, they faced the complex challenge of providing users with accurate, real-time credit card rate data in a user-friendly and intuitive manner.
The task involved not only harnessing the rates but also creating a seamless integration of a comparison feature into their existing product ecosystem.
To succeed, Best Cards needed to develop a visually engaging brand identity and interface plus deliver an exceptional user experience that catered to the diverse needs of users, from first-time credit card applicants to experienced card hackers, while maintaining a clear focus on the objective of: helping everyone make winning credit decisions.
process
To tackle Best Card's challenges, our team adopted a collaborative and adaptive approach, uniting design, product management, and data insights. This flexible process facilitated rapid iteration while addressing evolving requirements.
Through our discovery phase, we focused on the market, our users, and competitors and we also performed a UX/I audit on the current site. We found that credit card popularity is on the rise with new accounts being created in the millions. Yet only 50% of customers were confident with paying their bill at the end of the month.
Outcome
The opportunity we uncovered was to empower the user through knowledge and education. The brand vision was to do more than find the best credit cards, it was to help our users know what to do once they had them. The BestCards identity was to be a sharp visual expression of confidence and trust. Working with the idea of ‘best’ we used graphic podium style imagery to represent that we are the top choice for anything and everything credit cards.
The product redesign was focused on creating a beautiful and simplified journey for our users to find the best card for them. We refreshed the comparison feature as well as all of the key templates across the site.
Leveraging cutting-edge credit data and an intuitive interface, users will soon have access to accurate, real-time credit rates insights at their fingertips. Best Cards is now in the migration stage, set to be launched in 2024.
Best Card's new look will not only transform the way users interact with credit data but has also positioned the company as a leader in the credit card space.
