I love making beautiful things and solving complex problems.
I deliver thoughtful results through strategic thinking and data-driven insights.
In my heart lies a deep connection to beauty and functionality. Over the last 10 years, I have sought to create work that is an embodiment of the two. Every decision I make is measured and considered. I have over 10 years of experience in the field of design and I have worked with many companies large and small.
Over this time I have helped brands adapt, find their voices and elevate their presence through branding and product. I am at my best when working closely with other designers, engineers and product managers. I believe feedback is a gift and brainstorming ideas drives better outcomes.
I work from Wallumettagal Land (Sydney), with experience in working across time zones.
My design process
(01)
Discovery
The first step in each project is a discovery process. This includes a kick-off workshop where we discover business, user and industry needs as well as any users we are targeting. This allows me to collect or use data that drives my insights, forming the basis of my strategic design objectives.
(02)
Wireframe
Depending on the complexity, I’ll create a journey map, information architecture, site architecture and wireframes to get alignment on the strategic direction, interactions, and any functional requirements.
(03)
Design
This is when I start making high-fidelity designs and prototypes. I’ll explore the art direction and visual language for the experience, ensuring it aligns with the target audience and brand personality. I also make sure that I am actively solving any problems or pain points found in discovery with design solutions.
(04)
Build
Once the designs are finalised, I’ll partner with an engineering team or creative developer to bring the vision to life. Ensuring the teams’ output matches our approved vision and functions seamlessly.
(05)
Deliver
After sharing the results with my clients, any feedback is completed and a collaborative solution is reached. I always ensure all assets and touchpoints are delivered on time with clear and concise communication.
(06)
Iterate
Lastly, a brand and product is never finished. I continuously gather insights, measure performances, and refine the design based on user feedback and data analytics. This approach allows me to make iterative improvements, ensuring the design and brand remains relevant and effective.
RELEVANT
EXPERIENCE
Training & skillset
Education
Newcastle University Bachelor of Visual Communication 2010
Recognition
AGDA Award Finalist 2023 Brand Identity
Expertise
Product Design, Brand Design, Creative Strategy, UI Design, UX Design, Mobile Design, Web Design.
Tech Stack
Adobe Creative Suite (InDesign, Photoshop, Illustrator), Figma, Framer, Loom, Jira, Notion
